Put your money where your hikes are. Eastern Mountain Sports announced today it’s membership in 1% for the Planet, a network of businesses (as well as organizations and individuals) donating 1 percent of sales to environmental causes. EMS joins brands like Patagonia, klean kanteen, Peak Design, and others in making a massive financial commitment to the planet.
As part of this alliance, EMS is pledging 1% of its annual revenue of EMS Brand product sales to support environmental causes. “As a company committed to inspiring happiness by connecting people to the outdoors, 1% for the Planet is a natural fit for the mission-driven approach of Eastern Mountain Sports. Preserving and protecting the outdoors for ourselves and future generations is critical,” said Dave Barton, President and CEO of Eastern Mountain Sports.
1% for the Planet was founded in 2002 by Patagonia founder Yvon Chouinard and Craig Matthews, founder of Blue Ribbon Flies. “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems,” Chouinard said. Brands donate 1% of overall or brand sales, whether they’re profitable or not. The 1% for the Planet global movement aims to inspire businesses to support environmental solutions through annual memberships and everyday actions, while 1% for the Planet certifies all member donations. To-date, members have given over $435 million in environmental solutions through the network.
“Currently, only 3% of total philanthropy goes to the environment and only 5% of that comes from businesses. The planet needs more support than this, and our growing network of business members is doing its part to increase giving and support on-the-ground outcomes. We’re excited to welcome Eastern Mountain Sports to our global movement,” said Kate Williams, CEO of 1% for the Planet.
EMS will officially become a member of the 1% for the Planet network on April 30, 2023. From that date forward, 1% of all revenue from EMS Brand product sales will automatically be contributed to environmental causes. Look for the 1% logo to purchase for the planet and learn more at www.onepercentfortheplanet.org.
